Oppo Find X10 Pro Max: 1,799 euros places flat flagship near foldable prices

Oppo has set the European price for its new Find X10 Pro Max at 1,799 euros. The flat-screen Android device runs on a MediaTek processor and sits just 200 euros below the Samsung Galaxy Z Fold 8, which costs 1,999 euros in the region.

Reviewers who have tested the phone for several weeks report strong performance, high-quality cameras, and long battery life. Despite these technical strengths, the sticker price has drawn immediate criticism from consumers and analysts alike.

The pricing aligns the Oppo flagship with the Apple iPhone 18 Pro Max, a comparison that generated significant discussion on Reddit. Users noted that the cost for a non-folding device is high, especially when compared to competitors. Samsung's Galaxy S26 Ultra is available in Europe for 1,769 euros, a marginally lower price point that underscores the tight competition at the top of the market.

Market observers attribute the high cost to rising hardware expenses, a trend referred to as RAMageddon. This increase is driven largely by demand from AI companies for memory components. Xiaomi is expected to face similar pricing pressures for its next European release, suggesting the trend is industry-wide rather than specific to one brand.

Consumer sentiment favors the previous generation of devices. The Find X9 Ultra, released last year, is still available in Europe for hundreds of euros less than the new model. Commenters point out that the older flagship often includes more memory and a larger battery. A Find X9 Pro can currently be purchased for approximately 1,000 euros, making it a strong value proposition for buyers who do not require the latest processor.

Some buyers in the United Kingdom have reported finding promotional offers that reduce the effective cost of the new phone. However, the base price remains high for the European market. The Find X10 Pro Max enters a segment where prices have climbed sharply, forcing consumers to weigh the benefits of new hardware against the steep premium.

Oppo has not announced changes to its pricing strategy or the availability of discounts across all regions. The phone remains listed at the 1,799 euro price point for standard purchase in Europe.